The biggest surprise for me came in chapter 4, “Ecopreneurship”. I was not aware of the great lengths entrepreneurs were taking to help combat global issues. In particular, global warming. I feel as I am being short sided to this issue as it is one of the major concerns in the world today. I am glad to see that some are taking this concern and incorporating it into their business practices and also into what they are offering others through their businesses.
The most confusing part of the reading came in chapter 3, “Preparing for Failure”. I can understand having an exit strategy in place, but to prepare for failure, indicates (to me) that you have failed before you have even begun.
I would ask the author to write another book and expand on each section. It seems to me that there is a lot of information missing throughout the book that could be expanded on. I do however like the charts and tables that are provided in the book. I usually resell my text books at the end of a semester, but I am going to keep this one for future references, because of all the charts and tables it provides.
I have no authority to disagree with anything the author has written about in this book. Maybe later on in my studies as I pursue my doctorate degree in business I might have some insight into something that is not quite correct. Like I said prior I am going to keep this book for all it great information.
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