Week 7 Reading Reflection

Rediscovering Market Segmentation

To me, Market segmentation seems to be a gamble. Though the research does provide some good conclusions, it still is a bit unproven that a company/corporation would be able to hit the correct audience.

Why would a company continue to invest such a large amount of money towards something that only works part of the time? I did a little research into today’s market segmentation and it is advancing into ways that actually do contrive results. Mainly through the intensive use of the digital world. It digs deeper into the wants and needs of consumers and is able to differentiate the groups better.

It seems in the end of the article that they conceded to the fact that it doesn’t work as well as intended. But at the first of the article they seemed to be all for it. My question would be; Why the misconception?

As I am not an authority in this area, I will not construe anything in the article to be inaccurate. It was a good article and I learned much form it.